Primrose Partners is a small investment partnership acquiring owner-operated companies in manufacturing, industrial services, and adjacent categories.
We buy companies we would be comfortable owning indefinitely. Short holding periods produce short thinking.
We do not replace operators. Where an owner is retiring, we work to find and support the next one. Where a capable team is in place, our preference is to stay out of the way.
We pay fair prices in cash. No earnouts designed to trap sellers, no financial engineering dressed up as strategy.
We regard employees, customers, and the surrounding community as reasons a business is worth owning in the first place, not costs to optimize after closing.
I'm Michael Warshowsky. I've spent my career starting and building companies. I founded an insurance startup where I raised millions in venture capital and led it through multi-state regulatory licensing. I've joined small companies early and helped grow them, most recently as a generalist on the founding team at Rulebase, a YC-backed compliance technology company.
I know what it takes to run lean, sell, hire, and operate across very different industries. I hold degrees in computer science and software engineering, and before my career in technology I studied Talmudic law and ethics at Machon Yaakov in Jerusalem.
Primrose is funded by my own capital and by friends and family. We are not a fund with outside investors or a clock. We understand what it means to build something around people you know.