Primrose Partners is a small investment partnership acquiring owner-operated companies in manufacturing, industrial services, and adjacent categories.
Start a conversationWe see ourselves as stewards of your business, your legacy, and everything you've spent your life building. We're here to see it prosper.
We buy companies we intend to keep. Not to flip, not to strip, not to resell. Short holding periods produce short thinking.
We do not replace operators. Where an owner is retiring, we work to find and support the next one. Where a capable team is in place, our preference is to stay out of the way.
We pay fair prices in cash. No earnouts designed to trap sellers, no financial engineering dressed up as strategy.
We regard employees, customers, and the surrounding community as reasons a business is worth owning in the first place, not costs to optimize after closing.
Michael Warshowsky has spent his career starting and building companies. He founded an insurance startup where he raised millions in venture capital and led it through multi-state regulatory licensing. He has joined small companies early and helped grow them, most recently on the founding team at Rulebase, a banking compliance technology company.
He knows what it takes to run lean, sell, hire, and operate across very different industries. He holds degrees in computer science and software engineering, and has also spent time studying Talmudic law and ethics at Machon Yaakov in Jerusalem.
Primrose is named for the street he grew up on. It is funded by his own capital and by friends and family. No institutional money, no fund structure, no clock. Primrose understands what it means to build something around people you know.
All conversations are held in strict confidence.